While the International Gold Cup remains a major fixture on the Fall social and sporting calendars, the management of the second biggest steeplechase race in the Old Dominion wondered if there might be away to make our version of the Fall Classic even bigger and better.
Some genius in the marketing department thought it would be a good idea to host a Presidential Debate prior to or just after the October 20 steeplechase. Being a marketing savvy operation, we decided to put together a focus group to determine if the Gold Cup wanted to be part of the 2012 election process.
The focus group met for every bit of 90 seconds before asking the following question: "Why in the world would you want to do that?"
Of course, we wouldn’t.
The Gold Cup is a great way to spend a beautiful afternoon in the country and to take an afternoon off from the real world. No politics allowed.
Get your friends, get your tickets, get your tailgate and get ready to have a great time.
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